Gannett, the corporate owner of your Newark Advocate, has small plans for the future. After having cut the size of the web from 52 inches to 48 inches, (for a 24-inch wide page), it is now "conducting a national review for a possible second size cut to 44-inch web," says Editor & Publisher on its web site. Here's the link.
This is an 8 percent reduction and, according to the article, will make each page 11 inches by 22 inches.
The Newark paper is already sometimes referred to as a newsletter because of it's lack of heft and content. So, shocked and dismayed at the size of The Advocate's try for a product on 7/23/07, I took this photo, believing I had captured an image of a record-setting small paper. Having read the E&P report, it looks like more records for small are yet to come.
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