The thing that Heath businesses seem to be missing is this: While shoppers are avoiding them, they are at the same time developing new habits and routes for shopping.
Heath businesses will not automatically recover lost customers when this is over. Some, but not all, will come back just because the cameras are gone.
Count me among those who may never return to many/most of them. Likely I’ll keep shopping elsewhere because “elsewhere” is just as easy and just as good and that’s how I’m now - and will be in the future - accustomed to doing it.
When Heath businesses awaken to this, they will wish they had “taken sides” at the very beginning. Not taking sides against your Nazi mayor and council? Whining to customers “Please do not punish us. Support us."
Gonad-less business owners of Heath: grow a pair and defend yourselves.
Sunday, August 16, 2009
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